START & SELL : Our services for start-up companies
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Because the issues faced by start-up companies echo our own positioning, we have put together a special start-up package whose objective is to test and rapidly establish a business flow within a market segment. With a bonus for success spread over the sales generated by our action, the package only requires a limited initial investment.
We are thus able to offer support to innovative start-up companies in dealing with two priority issues: - Distinguishing real market interest in their innovative products and services from mere natural curiosity for innovation amongst the general public, in order to avoid launching their venture in a roundabout manner and enable them to directly target their true priority market;
- Rapidly establishing a business flow with a limited sales force.
MARKET RESEARCH FOR INNOVATIVE PRODUCTS
Our market research for innovative products and services is based upon direct consultation with market actors, correlated with analyses of databases and strategic information.
The research field is wide: - Description of the market: value chain, mapping of actors, market segmentation, size and dynamics of market segments;
- Analysis of the competition;
- Receptiveness to the product or service's competitive advantages and identification of barriers to entry;
- Selection of priority markets;
- Identification of the key factors of success (product characteristics, price, associated services);
- Working out of the marketing strategy and sales action plans;
- Assessment of the accessible market and of the time required for market access.
Our market research is based upon a participative and operational methodology with two areas of added value: - greater involvement on your part: you conduct a portion of the consultations after having received a few hours' training in techniques for conducting interviews
Gains: we maintain a close link in order to make sure that we perfectly fulfil your expectations; you increase your skills in market research techniques
- the organisation of three-way face to face meetings between our clients, Business Crescendo and interested prospective clients
Gains : face to face meetings guarantee that prospective customers are interested, improve the content of discussions and initiate commercial relations. Our role as constructive coordinators during these meetings makes it possible to address sensitive questions and study the return on your commercial presentation from prospective clients
GENERATION OF PROSPECTIVE CLIENTS
We offer the possibility of extending our market research by providing our clients with support in their canvassing in France and internationally. This flexible provision of additional sales staff makes it possible to generate leads and rapidly feed their sales pipeline in order to establish a business flow as quickly as possible.
This service only requires a limited investment , since the bulk of our remuneration is derived from bonuses for success, spread across the sales generated by our action. |
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