Winning approaches to export ventures are built by analysing the data on the potential international markets and adapting the product positioning and marketing strategy to this new environment. Our BUILD module, dedicated to giving an organised structure to your export project, allows you to answer the key questions:
We draw upon a methodology which has been tried and tested by several years of practical experience and is based upon:
consultation with clients and middlemen by means of telephone interviews and face to face meetings;
participation in international trade shows;
gathering of strategic information;
analysis of specialised databases
Our strategic research is carried out in operational collaboration with our clients. Working alongside the senior management and the sales and marketing team, we are immediately and deeply involved, with far-reaching, concrete results. We take a pragmatic approach, strategy is not an end in itself, but rather a tool which should make it possible to rapidly engage the company in operational actions, in order to show a return on investment as quickly as possible. It is not a matter of idly blowing hot air about figures… Our level of involvement means that we are ready to extend this strategy stage by supporting you on the ground in your sales canvassing – see our SPEED module, and in the management of your export activity as export consultants – see our GIVE module
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